Understanding the role of
excellent communication is key to improving employee engagement. We
want our employees to feel motivated, satisfied and fulfilled in
their careers at Cobham, and contribute to the success of our
business and to making Cobham a great place to work.
We all need a good reason to get
out of bed in the morning; each of us wants to know that what we do
every day makes a difference; and we want to understand the
aspirations of the company we're working for (our Vision) and what
needs to be achieved (our Strategy). At Cobham, it's not just about
what we do, equally important is how we do things - these are the
things that guide our internal conduct (our Values).
Our 2014/15 global employee
survey told us that we hadn't done a good enough job of making this
clear to our employees. So, at the beginning of 2016 we launched an
updated company Vision, one that encompassed our diverse business
and resonated with employees; we made our Strategy easier to
understand and launched a more meaningful set of company
We also know how important it is
for employees to understand the part they play in the wider Cobham
organisation; in a diverse, global organisation, this can be
challenging. Employees at our Airline Services business in
Australia for example, may not necessarily know what their
colleagues in our Wireless business in the UK do, and vice versa.
To remedy this and make our employees proud to work for Cobham, we
created visually appealing communications with strong messaging, to
illustrate that there is much to be proud of in our impressive
heritage. And by sharing some of the great things we do across the
business, we're provoking thought and inspiring employees to look
toward our future.
Communicating with a large, global employee population
spread across multiple sites, means that we place a lot of emphasis
on site level communication and engagement efforts. Appropriate
Group messages are communicated by local managers to their
employees so they can be tailored and made relevant.
To ensure that employees also receive consistent and
regular messages about what's going on in the business and to share
our successes, we produce a number of companywide communications.
These include our successful magazine, Update, which is sent to
employees across the globe three times a year. The magazine is
about Cobham people, for Cobham people and it's a great way for us
to share some of the amazing things our businesses and our people
do. In 2015 we also introduced a monthly employee email, Update
News, which gives employees who have access to a company computer
or mobile phone, timely news from across the business, including
new contract wins, product launches, success stories and other
But it's not all about what we want to say to our
employees, we want to know what they think too. We run regular
surveys to find out what our people think and how we can improve.
This includes the company-wide survey we ran in 2014 in which we
wanted to find out what employees thought about many aspects of
working for Cobham.
The results helped us to celebrate and build upon our
strengths as well as identify where we needed to make improvements.
With the help of subsequent Listening Groups, in which we asked
employees to help identify the root causes and solutions to the
most important issues, we put together site-specific plans for
improvement. As a result we have made improvements in certain
areas; we are all still on that journey and we will continue to
listen to and work with our people to make Cobham a great place to